Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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Announced on the Gucci ArtWall in New York's Lafayette Street and on billboards around the city, the first of a 7-Part film series ‘Ouverture Of Something That Never Ended’ directed by Gus Van Sant and Alessandro Michele and featuring the new collection premieres tomorrow at 9pm CET. The GucciFest program also includes short films with the work of 15 emerging designers. New films will be shown daily until November 22. Stay tuned on Gucci the launch of GucciFest on.gucci.com/GucciFest_. Music: 'D
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A journey into the Alps with The North Face x Gucci collection, designed by Alessandro Michele—a collaboration that celebrates the spirit of exploration. The video pulls focus on key pieces from the collection, a jumpsuit, and backpacks containing ECONYL®—a nylon fabric sourced from regenerated materials (from fish nets, carpets and other scraps). Discover more on.gucci.com/TheNorthFaceXGucci_. | Gucci
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Inspired by the sleek forms of contemporary architecture, the GUCCI 25H timepiece has a multi-layered silhouette and ultra-thin profile defined by clean lines, contrasting finishes, and an integrated bracelet. The collection features several automatic, as well as various quartz styles. Discover more on.gucci.com/_Gucci25H | Gucci
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