MSMEs are the backbone of the ASEAN economy, yet they still struggle to find their presence in the online market. That is why, with the support of TikTok Shop in partnership with ASEAN Business Advisory Council, ASEAN Foundation launched the ASEAN SOAR Together Programme to equip them with digital marketing, e-commerce, and merchandising skills to thrive in the digital world. After months of capacity building, online training, and conquering the Business Challenge, these outstanding MSMEs finall