The $700,000 Bet That Almost Bankrupted Pepsi
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The $700,000 Bet That Almost Bankrupted Pepsi
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Notinregss on Instagram: "In 1995, Pepsi launched a “Pepsi Stuff” rewards campaign where customers could collect points from Pepsi products and trade them in for merchandise like T-shirts, hats, and sunglasses. They released a commercial to promote it. At the end of the ad, they included a joke: “Harrier Jet: 7,000,000 Pepsi Points” (Cue footage of a military jet landing at a high school.) It was clearly meant as a joke — a Harrier Jet is a real U.S. Marine Corps vertical take-off fighter jet wo
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Notinregss on Instagram: "In 1995, Pepsi launched a “Pepsi Stuff” re…
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