“The traditional role of design has been to improve the visual appearance and function of messages and information” (AIGA) Graphic Design is a Communication Tool

The design (Figure 1) was created by a professional graphic designer (one of the authors) who used the most common packaging design for spices in Croatia as a reference for the design of the packaging …

5) Using Illustrations in graphic design on food packaging. Designers should consider top 3 choices of the presentation of images as follows; a) The Image Shows Emotional Appeal, b) The Image Shows …

These design considerations and the underlying process can be quite complex when multiple elements need to be integrated and balanced. In this exploratory study, we are interested in the design …

This master’s study is a pilot research project that investigates the effects packaging and graphic design has on consumers’ perception regarding renewability and waste, in conjunction with the 2021 …

To inspire, enrich and facilitate food design processes, we developed and tested a card set reflecting the richness of the food design field.

Food packaging design is a multifaceted discipline that blends art, science, and technology. It plays a pivotal role in attracting consumers, communicating brand identity, and ensuring product safety and …