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Feb 9, 2026 · Official campaign images, tech specs, and shopping information for New Balance's "Quiet Noise" campaign headlined by Cooper Flagg.

Oct 16, 2025 · Former Duke star Cooper Flagg will release his first signature New Balance sneaker on October 22. The shoe's release date coincides with his NBA debut for the Dallas Mavericks. Its green …

Apr 13, 2025 · In a jaw-dropping move that has sent shockwaves through the sports marketing world, Duke basketball phenom Cooper Flagg has terminated his endorsement contract with New Balance …

Oct 16, 2025 · New Balance has been planning for this moment ever since signing Flagg over a year ago, and will launch Cooper’s very first PE sneaker to coincide with his debut. “I’m taking the next …

Jul 7, 2025 · During his first team photos in a Mavericks uniform, Flagg flaunted some New Balance sneakers ahead of his first campaign. Check our Sneakers news for more upcoming releases and …

Boston, MA – August 26, 2024 – Today, New Balance announced the signing of the Gatorade National Player of the Year and Naismith Player of the Year, Cooper Flagg, to the brand.

Aug 26, 2024 · One of basketball’s brightest upcoming stars is getting a bag before he’s even played his first college game. Duke star Cooper Flagg, who’s already highly expected to be the No. 1 pick in the …

Oct 16, 2025 · A special version of the New Balance Hesi Low v2 that bears Flagg’s name will be the first official drop under his sponsorship, building on the player and the brand’s shared Maine roots.

Aug 26, 2024 · Duke forward Cooper Flagg -- the No. 1 prospect in ESPN's 2025 NBA draft class -- has signed a shoe endorsement deal with New Balance, which has a factory near his childhood home in …