Retail Dive

Activating the long tail: How retailers are using digital tools to turn SMBs into scalable growth

Companies are missing a big opportunity hiding in plain sight: their smallest customers. Small and medium businesses (SMBs) often make up the majority of a company’s customer base, yet many are served ...
Marketing Dive

Activating the long tail: a digital-first strategy for SMB customer acquisition

Companies are missing a big opportunity hiding in plain sight: their smallest customers. Small and medium businesses (SMBs) often make up the majority of a company’s customer base, yet many are served ...