Santa Monica has approved a motion to designate the 3rd Street Promenade as an "Entertainment Zone." It will be the first in Southern California made possibly by Senate Bill 969, which went into ...

The 3rd Street Promenade and Santa Monica Place should be among the most popular malls in the country — in reality its a deserted strip of empty storefronts. Just a few blocks from the iconic Santa ...

A proposal approved by the Santa Monica City Council would turn the Third Street Promenade into an entertainment zone by allowing visitors to drink outside. The proposal is an attempt to revive the ...

Santa Monica’s Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city’s Third Street Promenade, opens Friday with a soft launch. Adults of legal drinking age will be ...

The Santa Monica City Council voted to establish a digital display district along the Third Street Promenade and Santa Monica Place, approving an ordinance that could generate millions in annual ...

Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the Southern California sun. That could be a reality soon, after city leaders gave the green light ...

Santa Monica is shaking things up to bring more life and more people back to the Third Street Promenade with the approval of a proposal that will let visitors sip alcoholic drinks as they stroll ...

Downtown Santa Monica, Inc. (DTSM, Inc.), has announced a lineup of events for the season. Celebrate the early days of spring with chess competitions, Conscious Markets, free outdoor movies, a Cinco ...