Trying to persuade people to abandon deeply held views often backfires, leaving groups entrenched and unable to move forward.

You may have heard of an influencing technique called "rational persuasion." In fact, you have probably used it yourself. This technique involves giving a series of reasons to persuade another person ...

Add Yahoo as a preferred source to see more of our stories on Google. Navigating life's complexities often requires the art of persuasion, whether you're trying to get your friends to pick your ...

Whether you're negotiating a pay raise, presenting ideas to your colleagues or convincing your friends to try out a new restaurant in your city, persuasion is an integral part of communication in your ...

Trying to persuade people with different political views can be fatiguing and frustrating, but it's not as pointless as we might think. New research shows that even on divisive issues, far more ...

Government and public health organizations have been tasked with the challenge of changing behavior — getting people to not only practice social distancing and shelter in place but do it for weeks and ...