A Swedish advertising agency recently came up with a new way to bring in customers for IKEA: pregnancy tests. More specifically, the furniture retail giant's ad encourages women who may be pregnant to ...

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Ikea wants women to pee on its new magazine ad if they want to get a discount on a crib. No, really. Ikea Video screengrab Ikea’s newest magazine ad is all wet. Literally. The ad has a built-in ...

How far would you go for the best deal? IKEA just released a one-of-a-kind new advertisement that requires you to pee on it to reveal a discounted price on one of its popular items. The catch? You ...

Here's one way to stay on budget this year Congrats, it’s a….discounted IKEA crib! In addition to its usual lineup of inexpensive furniture, the Swedish company is now offering their own version of an ...