Smart phone with the Pinterest logo that is a platform that allows users to create and manage different themes. TV broadcasters aren’t the only media companies testing data clean rooms for an edge in ...

The data clean room category can be split into walled garden giants – Google, Amazon and Meta – and independent operators, such as Habu, InfoSum and Optable. The indies have ambitious goals but little ...

It's easy to think about a clean room scenario in which one partner shares data directly with another partner. But the reality is much much more complicated. One brand might work with three agencies, ...

Walgreens Advertising Group announced on Feb. 15 that it will launch self-serve programmatic and clean room offerings, per a press release. Launching broadly in the second quarter, the self-serve ...

Are data clean rooms the answer to accessing high-quality customer data for marketing? By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and ...

“All people involved must be impressed with the importance of the development project and the seriousness of the endeavor. They must be made to understand that violations of the procedures will have ...

Biopharmaceutical manufacturing relies on many advanced technologies. Still, many pharma companies have room to improve when it comes to taking full advantage of everything modern tech has to offer.