More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

Sam Gowing is a content writer at Fifty Five and Five, a digital marketing agency in London that help technology companies to communicate more effectively, reach new audiences and drive leads.

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...

The explosion in smartphone sales has challenged the imaginations of creatives to come up with marketing ideas tailored for the mobile space. Along with location-based marketing, augmented reality ...

The integration of artificial intelligence (AI) in digital marketing has not only supercharged the field with fast-moving technology but also deepened our understanding of customer psychology. When I ...

Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...

With Apple?s new iPad 2 hitting stores soon, brands will start to leverage the front- and rear-facing camera to create more augmented reality campaigns and games to enhance relationships with ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...